Wordsmithing for Artfully Walls

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Since launching Carrie Waller Creative, I’ve had the opportunity to work on amazing projects that I never would have before taking the leap into full-time freelance mode. One of them being copy writing for the newly-launched website Artfully Walls. I’ve been working closely with the founders and team for the e-commerce site, crafting words and descriptions that showcase the mission of the site.

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What is the mission, you ask? Well, the ultimate goal for the Artfully Walls team is to create a space where art collectors (both newbies and professionals) can craft a personalized, budget-friendly collection of authentic art works – all on a completely digital platform.

I just tried my hand at designing my own collection, and I’m officially addicted. You have hundreds of pieces to choose from, and can even customize the frame. Did I mention there’s an app that lets you play with collections on your OWN wall? Yeah, I’m addicted. (And I’m not being paid to write this post, in case you were wondering – I’m too excited NOT to chat it up!)

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With my studio art and art history degree constantly in the back of my mind and with a burgeoning new design career on my hands, this assignment has been a dream come true for me. Having the chance to talk art and how each piece could effect the look and style of a client’s interior is practically second nature to me. Plus, I really lucked out with the super supportive team at AW, who encourages me to play with words and talk up a storm everyday. Did I mention that it’s a dream come true?

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The other wildly exciting chapter in this story is the fact that we just yesterday announced a giveaway partnership with the one and only Emily Henderson. I’m dying to enter but, of course, for professional reasons I’m refraining…That doesn’t stop you guys from entering though! Click here to get the details on how you can win one of four personally curated Artfully Walls collections by Emily. Which is your favorite?

Connect with Artfully Walls
Website | Facebook | Twitter | Pinterest

Easy as D-I-Y: Tassel Garland

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Do you have any Pinterest-scoped projects that you’ve been meaning to tackle? I don’t know about you, but I’m kind of gaga for fringed tassel garlands. I’ve seen them used on far too many photo booths, party tablescapes and office walls NOT to be at least mildly intrigued – and honestly, I’d classify it as downright obsession.

Well, I finally discovered my perfect excuse to try it out. During a quick editors’ meeting in D.C. with L.A.-based Career Contessa founder, Lauren McGoodwin, she happened to mention that she was dying to craft a fringe garland – preferably in CC colors (teal and pink) with glittery initials to boot. In my head, I was thinking “done and done,” and several weeks later, it was! Read on for the goods on how I did it.

Supplies:

  • Tissue paper
  • Loose gold garland
  • Scissors
  • Glitter scrapbook paper
  • Scissors
  • Twine
  • Hole punch

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Unfold the tissue paper and cut into strips, about 5 inches wide and 1 foot long. Next, cut the paper into fringe by cutting long ways in towards the center. Leave the middle (about an inch in width) uncut. Fold in half “hot dog” style, as illustrated in the middle of the graphic below.

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Twist at the uncut center and then fold in half, twisting again so that you’re left with a loop at the end. I know it all sounds a bit confusing, but hopefully that image above (and the one below) demonstrates the steps a little better. Once you sit down to do it, you’ll be surprised by how easy it is. At least I was!

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String each tassel onto twine as you go, and repeat the steps to fill out the entire length of string, alternating colors of tissue paper if you wish. Tie bits of loose gold garland in between each tassel for a little glitz and glamour.

To add a monogram (or in Lauren’s case, a pair of C’s for “Career Contessa”) print oversized letters in your favorite font and cut out to use as templates. Lay on top of pre-glittered scrapbook paper, trace and cut out. Use a hole punch to string the letters onto the banner with more twine.

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To actually hang the banner on your wall, try using pieces of patterned wash tape or a couple of brass thumb tacks. Luckily, the materials for this project are super light, so you shouldn’t need to break out the hammer and nails.

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As you saw a couple of weeks ago, I used the banner myself for a quick styling collaboration with Lulu & Georgia – I can’t even tell you how happy all of that frilly color made me every time I happened to glimpse it before packing it up and sending along to Lauren. I am so excited to see how she eventually styles it in her own home!

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What Pinterest projects have you been recreating (or been meaning to recreate) lately?

P.S. Big thanks to Mallory, CC Creative Director, for assisting with this project! In my opinion, it was the perfect way to spend the last hour of our pre-planned CC work day…

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